Welcome to the original

Millions of satisfied dog owners around the world use the unique invention from Germany: the flexi retractable leash.
We are not only the market leader in over 90 countries, we are also the inventor of flexi leashes and visionary pioneer in innovation. Since 2010 flexi also belongs to one of the brands of the century.


Falling in love with a dog is easy. But it’s also a great responsibility. Dogs are by nature companions and cannot be ignored just because you’re busy or too tired. Feeding, socializing and exercising are important for a good life. That’s why I invented retractable leashes in 1972. Faced with the dilemma, dog control or freedom of movement, I wanted to create something new so that you can have it both ways.

flexi retractable leashes let you walk your dog in a controlled way while giving your best friend freedom of movement to discover his immediate environment. flexi is the ideal bond between you and your best friend and will bring you much joy.


Dogs are more than just pets. They are family members, loyal companions, playmates and guardians. They bring us joy, compassion and happiness and sometimes even our slippers. They make us feel wanted and they miss us the very moment we walk out the door, even if we are only gone for a moment. They give so much and demand so little in return.

Dogs need exercise. They have so much energy that needs to be spent outside. So lace up your shoes, open the door and get moving. You’ll both feel better for it.

A walk with your dog is one of the most important activities you can share. The long cord or tape leash on a flexi adjusts automatically as your dog moves, giving him additional space to explore his environment without forcing you to stop and wait all the time. Research shows, your dog will run up to 3 times more than you - that keeps him fit and healthy. So while your best friend has more opportunity to trot back and forth, run a little, stop and smell something of interest, or mark a spot, he will not force you to stop and start a dozen times along the way.

flexi is the ideal bond between you and your four-legged friend. It not only makes your walk that little bit more comfortable it will give your dog more freedom to enjoy his walk as a dog should do. That is the least you can do in return for his unconditional  companionship, love and friendship.


I have always had dogs at home. Although I loved them all, I do have one who stands above the others. Purzel! She was my pride and joy. She was an explorer, always out and about investigating the world around us, which became a problem while she was on heat. One afternoon, it was a warm summer day in 1972, I was taking her for a walk when suddenly an idea struck me like a flash of lightening. I rushed home and  started ... Freedom on the leash began in 1972 with the conversion of a power saw starting mechanism. The idea has matured into the industry standard and has become high-end technology. A success-story. Made in Germany.

flexi retractable leashes are highly complex precision products. Preferred by millions of convinced dog owners around the globe - and even more cheerful dogs.

Turning promise into action

flexi leashes are small wonders in their own right – packed with innovative ideas, patented technology and handcrafted details. Each model is assembled by hand and undergoes various quality checks before your tail-wagger actually gets to use it. The reward: uncompromising standards of perfection that will satisfy the needs of even the most energetic dog.

Made in Germany

We push boundaries and live our engineering heritage. We ask questions: Can this improve the life of a dog? Better is always possible. It does not take genius. It takes diligence and ingenuity. And above all, it takes a willingness to try.

Our 300 employees in Bargteheide, Germany are driven by the new and unexpected. We apply our entire creativeness to dogs, to their wants and to their needs. Our leashes are exclusive quality products. We rely on advanced technology, superior materials and experienced handcraftsmanship to create products that fulfil their job – promising a good life to dogs.


We like to win awards, although it is not our foremost objective. Awards signify values. In 2010 we were decorated with the “Brand of the Century” award. Other accolades include the “reddot design award”, the “Editor's Choice Award” by the American “Dog Fancy” magazine and the “Product of the Year” award for flexi Neon by Europe’s leading Dog magazine “DOGS”.
However, our most important award is the many customer reviews that reach us from the millions of happy dog owners around the world.